"My Listing Agent Hasn't Shown My House"

A very common complaint I hear from home owners is that their agent hasn't shown their house. More than anything else, that tells me that the listing agent hasn't done the important job of exploring the client's expectations. Buyer's Agents show houses. Listing Agents almost never show the house they have listed.

What the listing agent does is market the house. That is done by getting the house in front of the buying public as well as brought to the attention of buyer's agents. The most effective way to get a home in front of the public is on the Internet. 80% of all buyers begin their search on the Internet. Getting the attention of those buyers is all about pictures and the written house description. The reason that written description is call the "romance" is because it needs to be filled with emotional words that will bring the reader in closer where they can fall in love with the home.

If the home is being shown, that tells me two things. The first is that buyer's agents are seeing the property. The second is that it is priced right for the neighborhood.

If the home is not being shown, it is almost always about price.